Meta’s Threads struggles to attract content creators one year after launch

One year after its debut, Meta’s text-based social platform Threads is failing to gain traction among content creators, despite the company’s efforts to position it as a rival to Twitter.
Industry insiders report that many influencers and creators view Threads as an afterthought, relegating it to a secondary status in their social media strategies. Keith Dorsey, CEO of Young Guns Entertainment, a talent management company working with hundreds of popular content creators, told The Washington Post, “It’s an auxiliary thing, I don’t think any of the creators I have even post on Threads.