Viacom18 doubles down on OTT play

Viacom18 doubles down on its OTT play even as it is set to merge with Disney Star soon. Viacom18, on Friday announced significant additions to its technology leadership team, to scale up its OTT platform JioCinema.

Viacom18 has on boarded three executives with extensive experience in the tech industry. Bharath Ram joins as the Chief Product Officer & Ad Tech Platform Lead. Previously working at Flipkart, Ram has extensive experience in ad tech, working with Instagram’s core product team in the US, focusing on ad revenue, ad auction systems, ad personalisation, user experience with ads, and advertiser experience in previous stints.