Zomato shuts down hyperlocal delivery platform ‘Xtreme’ amid poor demand

Gurugram-based food delivery giant Zomato has suspended its hyperlocal goods delivery service, ‘Xtreme’, citing insufficient demand, reported The Economic Times citing sources.

Launched in October last year, ‘Xtreme’ aimed to revolutionise the intra city delivery market by targeting small and large merchants for small package deliveries. This service used Zomato’s extensive fleet and was rolled out across nearly all 750-800 cities where Zomato operates.