SoCheers acquires digital mandate for ASUS India

SoCheers has won the digital mandate of ASUS, Taiwanese multinational electronics company, for its Indian business. The account will be handled from the agency’s Mumbai office. Reportedly, as part of the mandate, SoCheers will handle both ASUS & ROG India Consumer PC, end-to-end digital responsibilities, which includes overall strategy and management for both the brands across social channels.

“The vision for the brand that we have & what SoCheers is envisioning syncs well & we are delighted to partner with SoCheers and embark on our digital growth journey” Paramjeet Singh Mehta, head of marketing, ASUS India, said.