Q-commerce sales double in a year for FMCG majors, now comprise 33-36% of total e-comm sales

The contribution of quick commerce sales to the overall e-commerce sales of fast-moving consumer goods (FMCG) companies has doubled in a year, executives from top firms, including Dabur, Parle Products, ITC and Nestle, have said.

The share of q-commerce sales within the e-commerce sales for the FMCG companies now stands at 33-36% against 17-18% a year ago.