KOO Shutting Down: Why India’s Twitter rival is closing operations

In a surprising turn of events, Koo, the homegrown social media platform often touted as a viable alternative to Twitter (now X), has announced its decision to shut down. Co-founders Aprameya Radhakrishna and Mayank Bidawatka conveyed this development in a heartfelt note on Wednesday. “We explored partnerships with multiple larger internet companies, conglomerates, and media houses but these talks didn’t yield the outcome we wanted,” stated the note. Koo is backed by Accel and Tiger Global.

Why is Koo shutting down?
Co-founders cited unsuccessful partnership discussions with major internet companies, conglomerates, and media houses. Despite their preference to keep the app operational, the founders highlighted the substantial costs associated with maintaining social media services as a decisive factor behind their tough decision.