Koo closure a cautionary tale for ambitious start-ups

BENGALURU: When Mayank Bidawatka and Aprameya Radhakrishna founded Koo in 2020, they were confident that the microblogging platform would become an alternative to Twitter globally. But since the beginning of this year, Koo started struggling and they were even unable to pay salaries to employees. The co-founders were hopeful that they would get funding but considering the harsh funding environment, the yellow bird on Wednesday ended up saying goodbye.

Koo’s demise can serve as a cautionary tale for ambitious Indian start-ups, Somdutta Singh, Serial Entrepreneur, founder and CEO Assiduus, told TNIE that they did have a shot at dethroning a goliath; they boasted of superior tech and a user-centric approach. But blind spots and a harsh funding climate went against their chances of survival.