Apple eyes paid subscriptions for advanced AI features

Apple’s foray into artificial intelligence (AI) might take a turn towards paid services, according to a report by Bloomberg’s Mark Gurman. While Apple Intelligence, the AI platform, will initially be free, whispers suggest plans to eventually monetise advanced features through a subscription model. This strategy mirrors existing services like iCloud+, where basic features are free, but enhanced functionality requires a monthly fee.

As per the report, Apple Intelligence could offer a base layer of on-device AI functionalities, such as enhanced app suggestions and personalised Siri interactions, at no cost to users.