Apple AI features to not be free soon, company may launch monthly subscription

Apple AI features- recently introduced in the suite Apple Intelligence at the company’s WWDC 2024 event- are currently available free of cost across iOS 18, iPadOS 18, macOS Sequoia. But Bloomberg’s Mark Gurman said that these features may not be free to use forever as Apple will separate Apple Intelligence in two tiers- one which will be free with limited set of features and second which will be a paid version with full suite of AI features across iPhone, iPad and Mac.

Mark Gurman said that that the paid version will be named as Apple Intelligence+ and Apple is likely to make more money from these paid services as compared to selling devices. Moreover, he said that Apple is planning to cut the subscription revenue from every AI partner that integrates into its devices.