Airtel, Jio, Vodafone Idea push for long-term recharges amid price hike

With telecom pack prices set to increase by up to 25 per cent starting July 3-4, telecos are actively encouraging subscribers to recharge their plans at current rates to evade the upcoming hike, reported The Economic Times.

Leading telecom operators Bharti Airtel, Reliance Jio, and Vodafone Idea (Vi) are targeting users with 365-day plans, priced between Rs 2,545 and Rs 3,099, through aggressive in-app promotions. These efforts aim to lock in customers at old rates and mitigate customer attrition.