Adani joins Tata and Ambani in race for elusive India superapp

For years, India’s biggest conglomerates have watched how Tencent Holdings Ltd and Alibaba Group Holding Ltd have kept 1.4 billion Chinese hooked on their smartphone apps for everything from chatting and shopping to ordering food takeout and hailing taxis.

With a burgeoning pool of digital consumers, these Indian firms have decided to take a stab at developing all-in-one apps for their sprawling consumer businesses. Tata Group, which sells pantry staples, clothes, cars, flight tickets, among other things, rolled out its superapp Tata Neu in early 2022. Then Asia’s top billionaire Mukesh Ambani consolidated his massive consumer and entertainment offerings across his Reliance Industries Ltd under MyJio.