How EU’s Digital Markets Act will impact Apple and its AI strategy

Apple recently announced that the rollout of its flagship AI offering in the European Union (EU) has been deferred, citing regulatory uncertainties. Besides Apple Intelligence, new iOS features such as Phone Mirroring and SharePlay Screen Sharing enhancements will also not be rolled out to EU users this year.

The reason behind the delayed rollout is the EU’s competition legislation called the Digital Markets Act (DMA) which has been in effect since 2022. While DMA was brought in to curb the dominance of big tech companies, Apple said provisions of the law such as its interoperability requirements “could force us to compromise the integrity of our products in ways that risk user privacy and data security.”