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    ITNewspapersThe Financial Express

    Google to require disclosures for digitally altered content in election ads

    Binu Mathew
    By Binu MathewJuly 2, 2024

    Google said on Monday it would make it mandatory for advertisers to disclose election ads that use digitally altered content to depict real or realistic-looking people or events, its latest step to battle election misinformation.

    The update to the disclosure requirements under the political content policy requires marketers to select a checkbox in the “altered or synthetic content” section of their campaign settings.

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