Airtel, Jio and Vodafone Idea push long-term plans at old rates to retain users

Mumbai: After announcing an up to 25% increase in telecom pack prices, which will kick in effective July 3-4, telcos are aggressively pushing subscribers to recharge their plans for the long term at old prices, with an aim to check customer attrition.

Especially for 365-day plans priced between Rs 2,545 and Rs 3,099, Bharti Airtel, Reliance Jio and Vodafone Idea (Vi) are running in-app promotions for customers to save by recharging early.