AI smartphone sales likely to be dull in India in 2024

New Delhi: Generative AI-capable smartphones are expected to comprise only 4-5% of the estimated 152-156 million total smartphone shipments in India this calendar year, indicating a slow start for the segment where brands are starting to invest in creating awareness and finding relevant use cases for consumers.

Globally, AI smartphones are expected to comprise 17% of total shipments of 1.2 billion handsets in 2024, according to market research firms.