Search party: Google’s dominance in internet search wanes amid rising app queries and AI threats

Gautam Mehra isn’t on any social media platform. “Google Discover is my equivalent of Instagram’s Explore tab,” he says. Google Discover is a personalised content feed that suggests articles and news based on a user’s interests and search history.

Lately, his Google Discover feed is showing headlines such as: “Google’s dominance of the global search advertising market is being challenged: WARC”; “TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop”; and “Gen Z ditches Google, turns to Reddit for product searches”.