To focus on ‘dark patterns’ of BigTech firms: Competition regulator

India’s antitrust watchdog is focussing on “dark patterns” used by BigTech to mislead customers. On Friday, the Competition Commission of India (CCI) chairperson Ravneet Kaur said that even though the entire focus in the AI space is around deepfakes, but there are also cases of dark patterns. “We are looking at how dark patterns influence the conduct of digital companies and how people can be conditioned to make certain choices in the online space. We are also looking at algorithm collusion,” she said.

The CCI is currently in the process of finalising an agency to conduct a market study on artificial intelligence and competition. “We will be shortly finalising the agency,” Kaur said.