Baidu launches upgraded AI model, says user base hits 300 million

Chinese search engine giant Baidu on Friday unveiled an upgraded version of its artificial intelligence (AI) model, Ernie 4.0 Turbo, as it seeks to maintain its position in China’s competitive AI market.

The launch follows the October 2023 release of Ernie 4, which Baidu claimed rivaled OpenAI’s GPT-4 in capabilities.