After Jio, Airtel and Vodafone Idea answer revenue call, dial up tariffs

New Delhi: Bharti Airtel and Vodafone Idea increased mobile tariffs by 11-20% and 10-23%, respectively, to boost average revenue per user (ARPU), a day after market leader Reliance Jio announced higher rates, making this the first wide-ranging headline price increase since November 2021.

While Airtel and Jio – which dominate the market — say they need to improve returns after paying high prices for 5G airwaves in 2022, Vodafone Idea is looking to back up its recent Rs 23,000 crore equity fundraising efforts as it strives to become more competitive, stem user losses and repair a stressed balance sheet to pay vendors and statutory dues.