Jio rings in up to 25% tariff hike; Airtel, Vodafone Idea may follow suit

After around 30 months, the telecom industry is witnessing a significant tariff increase. Market leader Reliance Jio took the first step on Thursday by announcing 12-25 per cent rise in tariff across the board for mobile plans, in both prepaid and postpaid segments. The move, which follows a tepid round of spectrum auction, is expected to shore up the telco’s monthly average revenue per user (Arpu), which had stagnated at Rs 181.7 for three quarters until March 2024. Over the years, India’s telecom Arpu has been among the lowest in the world.