I&B Ministry looking to simplify self-declaration certificate process for ads

The Information & Broadcasting Ministry is looking at ways to simplify the process of obtaining the mandatory self-declaration certificate (SDCs) for advertisements after various industry bodies highlighted the challenges being faced by the players in a meeting this week.

Sources said the Ministry, which met industry bodies on Tuesday, is likely to set up a committee that will collate industry’s views which will be part of the submissions made to the Supreme Court. The Ministry may also seek the view of the Solicitor General of India on the matter.