Meta attaches ‘Made with AI’ labels to real photos on Instagram, sparking outcry

At a time when it is becoming increasingly difficult to tell AI-generated images from original ones, Meta’s AI labelling initiative could be making it more challenging to distinguish between the two.

Several users have accused the big tech company of incorrectly tagging their posts with a ‘Made with AI’ label even though the photos have not been generated using AI, according to a report by TechCrunch.

For example, a photograph of a basketball player captured by former White House photographer Pete Souza was labelled as being ‘Made with AI’ on Instagram. “Unlike my previous posts, I had this film processed a couple of days after the game.