Submit monthly data on spam complaints, Trai tells telecom companies

The Telecom Regulatory Authority of India (TRAI) has also made it clear that all access providers will be required to submit a performance monitoring report on a monthly basis, as opposed to the previous quarterly reporting cycle. As part of two directions announced on Monday, TRAI also mandated telcos to enhance their mobile apps and web portals to make them more user-friendly for registration of spam complaints and setting of preferences.

Spam is classified as “unsolicited commercial communication” (UCC), usually sent by unregistered telemarketers (UTMs). TRAI classifies any sender of commercial communication, who is not officially registered as a telemarketing partner with telecom companies such as Reliance Jio, Bharti Airtel, Vodafone Idea, and BSNL, as a UTM.