Zomato launches real-time order counter feature, sparks innovation debate

Food delivery platform Zomato has introduced a new feature that allows users to track the total number of orders placed on the platform throughout the day. This information is displayed to customers after they place an order, providing a real-time glimpse into the company’s daily order volumes.

Zomato CEO Deepinder Goyal announced the launch of the feature through a post on X on Friday. “A cool new update for everyone. You can now see the LIVE order count on @Zomato for the day, right after you place your order. Just placed an order at around 11 am, and the count was already over 250,000. Have fun!” Goyal wrote.