Spotify partners with Royal Enfield, announces a year long collaboration

Spotify and Royal Enfield have announced a year-long collaboration aimed at enhancing the experience of motorcycling with music. The partnership coincides with World Music Day and World Motorcycling Day.

The collaboration, which began last year, aims to merge the interests of music enthusiasts and motorcycling fans. Reportedly, this year, Spotify and Royal Enfield will focus on supporting local artists and promoting India’s culture through Spotify’s RADAR, which showcases indie and pop talents, and RAP 91, which aims to highlight hip-hop across various languages and regions.