Online phone sales pick up in April, may hot up in summer

New Delhi: Online smartphone sales picked up once again in April after a sharp decline in the March quarter amidst challenges faced by Chinese brands looking to expand offline, market trackers said.

The share of online platforms in overall shipments increased to 41% in April, after it declined a tad to 39% in Q1 2024, mainly on account of brands flooding online channels ahead of the summer sales, according to Counterpoint Research.