mFilterIt launches TickR to aid advertisers in meeting Supreme Court’s ad compliance mandate

mFilterIt has launched TickR, an AI-powered solution to help advertisers comply with the Supreme Court of India’s new directive. The directive requires self-declaration certificates for all advertisements released after June 18th, 2024, to ensure it is free from misleading claims. Reportedly, existing advertisements are exempt from this requirement. Non-compliance could result in legal repercussions.