Content is King: The importance of leveraging high quality content to boost organic traffic for e-commerce clients

The phrase “content is king” dates back to the 90s. It was Bill Gates, co-founder of Microsoft who first used this phrase in an essay titled “Content is King,” which he published on the Microsoft website in January 1996. In the essay, Gates discussed the future of the internet and the pivotal role that content would play in driving its development and success. He emphasized the importance of content creation and distribution in attracting and retaining users, predicting that those who provided valuable content would thrive in the emerging digital landscape.