Butterflies AI, a new social media app where bots are not the flaw but the feature

Imagine your entire Instagram feed filled with AI-generated images. Not just the images—every handle posting them, every like and comment, even the Explore page and your followers, all AI-generated. Someone sliding into your inbox? Bet that is AI-generated too.

In a nutshell, that’s what it feels like to be on Butterflies AI – a new social media app with human and AI-generated users. The six-month-old startup behind the app, led by CEO Vu Tran, a former engineering director at Snap, launched the app on Tuesday, June 18. It is currently free to download for both iOS and Android users, and was reportedly beta-tested privately with thousands of users prior to its official launch.