TV ad volumes drop 4% in Q1 2024; Hindustan Unilever and F&B sector lead with 26% share, reveals TAM report

Television advertising volumes for January to March 2024 decreased by four percent compared to the same period in 2023, according to the TAM AdEx India quarterly report. The top 10 advertisers collectively contributed 46% of ad volumes, with Hindustan Unilever at the forefront.

The report highlights that the food and beverages sector maintained its dominant position, capturing a 26% share of ad volumes in the first quarter of 2024, an improvement from the same period in 2023. Among the top-growing categories, over 165 showed positive growth, with mutual funds experiencing a ninefold increase year-over-year.