TRAI calls upon MIB to establish credible measurement system for TV, radio, OTT

The Telecom Regulatory Authority of India (TRAI) has recommended to the Ministry of Information and Broadcasting (MIB) to establish a transparent and credible audience measurement and rating system for television, radio, and OTT broadcasting services.

In its ‘Recommendations on Inputs for Formulation of National Broadcasting Policy-2024’, the TRAI has suggested that the existing audience measurement system in India needs to be revamped.

The Broadcast Audience Research Council (BARC) is the official TV viewership measurement body, while there is no unified third-party measurement system in digital and radio.