BT Group, ServiceNow ink multi-year deal to use AI for enhancing customer, employee experiences

NEW DELHI: BT Group Thursday said it has expanded its partnership with ServiceNow to enhance customer and employee experiences.

The multi-year deal will extend ServiceNow service management capabilities to all BT Group units to drive savings, efficiency, and improved customer experiences, the British telecoms group said in a media statement.

BT Group will also use ServiceNow Service Bridge for a seamless, automated connection between BT and their customers, and plans to pilot ServiceNow’s Now Assist for Telecom Service Management (TSM) to power generative AI capabilities for internal and customer-facing teams.