Salesforce India launches public sector division, announces digital lending to support banks and lenders

Salesforce, on Wednesday, announced its public sector division in India to drive transformation. With the new venture, it aims to empower government agencies and public sector organisations to enhance citizen experiences using Salesforce technology. The announcement was made at the Salesforce World Tour Essentials event in Mumbai.

Salesforce Public Sector Solutions are designed to help government agencies serve citizens efficiently with out-of-the-box apps for digital service delivery. These solutions, built on the Salesforce Einstein platform, enable government organisations to leverage AI, automation, and citizen developer tools, fostering agility, efficiency, and digital transformation. This includes the recently launched Public Sector Einstein 1 for Service, which integrates CRM, trusted AI, and data capabilities to automate administrative tasks.