INS, IAMAI move court raising concerns about self-declaration certificate directive for ads

Industry bodies such as the Indian Newspaper Society (INS) and Internet and Mobile Association of India (IAMAI) have moved the Supreme Court raising concerns regarding the self-declaration certificate (SDC) directive for new ads, which came into effect from June 18. Industry players said that while the directive is well-intentioned, there is lack of clarity in terms of guidelines and have also raised confidentiality concerns. While some advertisers have begun submitting the SDCs on the requisite portals of Broadcast Seva and Press Council of India, others seem to be in a wait-and-watch mode.