Zomato may emerge as a formidable rival to BookMyShow

Zomato’s move to acquire the movies and ticketing business of Paytm, will pose a big challenge to BookMyShow, which is the market leader in the segment. According to industry analysts, Zomato seems keen to scale up its live events and ticketing businesses, through its subsidiary, Zomato Entertainment, where it is also investing Rs 100 crore.

The reason why analysts are bullish about Zomato’s success in the live events and ticketing space, despite the dominance of BookMyShow is because the company has in the past has demonstrated success in areas where there are synergies with its existing businesses.