Quick commerce expands to electronics: Smartphones to be delivered in mins

Quick commerce platforms like Swiggy Instamart, Zomato’s Blinkit, BigBasket’s BBNow, and Zepto are expanding their rapid delivery services to include electronic products and white goods as early as Diwali this year.

Industry executives report that brands are eager to partner with these platforms, driven by the model’s success in fast-moving consumer goods (FMCG), according to a report by The Economic Times.