Infosys launches AI-powered Infosys Aster™ to transform marketing for B2B and B2C brands

Information technology major Infosys has launched Infosys Aster™, an AI-amplified marketing suite that brings agility to the marketing value chain for B2B and B2C brands. This AI-enhanced marketing suite offers services, solutions, and platforms that aim to deliver engaging brand experiences, enhanced marketing efficiency, and accelerated effectiveness for business growth.

The company provides an integrated, real-time view across customers, brands, and channels, boosting marketing ROI. It also covers creative services, experience design, digital commerce, MarTech orchestration, performance marketing, and marketing operations. Additionally, global brands have realised up to a 50 per cent increase in repeat buyers, a 30 per cent improvement in the cost of marketing operations, and a 40 per cent increase in sales.