IAS expands its brand safety measurement product for YouTube

Integral Ad Science (IAS), a media measurement and optimisation platform announced the expansion of its brand safety and suitability measurement product for YouTube to include reporting for performance Max and Demand Gen campaigns on Google Ads.

From what it is understood, this campaign type simplifies the advertising process by eliminating the need to manage multiple campaigns. In addition, IAS’s Brand Safety, Suitability Viewability, and Invalid Traffic (IVT) Measurement will now also be available for Google Demand Gen campaigns for YouTube In-Stream and YouTube Shorts.