Consumer affairs secretary warns e-commerce sites on dark patterns

The Department of Consumer Affairs (DoCA) saw the demonstration of a tool being developed to identify dark patterns used by websites, including e-commerce platforms, on Tuesday.

The government has been working towards eliminating the usage of dark patterns by e-commerce platforms.

Terming them “unfair trade practices”, Nidhi Khare, secretary, DoCA, cautioned e-commerce platforms against using dark patterns, adding that they violate consumer rights.