Microsoft’s Xbox marketing chief to depart for Roblox
By
Binu Mathew
Microsoft’s (MSFT.O) marketing chief of Xbox is leaving the company to join gaming platform Roblox (RBLX.N) as their chief marketing officer as part of a broader marketing shakeup in the console maker, according to an internal memo seen by Reuters on Monday.
Jerret West oversaw the creation and delivery of multiple marketing campaigns, including those of games and consoles, and helped in product expansion such as Xbox’s subscription service Game Pass, the memo from Microsoft gaming CEO Phil Spencer said.