YouTube intensifies fight against ad blockers by embedding ads in video streams: Report
By
CS Mathew
In an effort to increase revenue from non-Premium users, YouTube is reportedly stepping up its campaign against third-party ad blockers by embedding advertisements directly into video streams. This strategy could potentially nullify the effectiveness of current ad-blocking browser extensions. The move follows user complaints about videos skipping to the end when ad blockers are activated on the platform, owned by Alphabet Inc.