Flipkart eyes 30% penetration in tier-2 and -3 cities: Manjari Singhal

E-commerce platform Flipkart which will be introducing its hyper-local offering that guarantees deliveries in 15 minutes to its consumers is eyeing a 30 per cent penetration in tier-2 and tier-3 cities. Flipkart has launched its Iris platform which is targeted to assist brands with insights and feedback on their product offerings. Manjari Singhal, Head of Business, FMCG and General Merchandise at Flipkart spoke to businessline on the sidelines of the second Glam Up Fest held in Mumbai.