Pocket FM’s no fixed charge model hits big with users

Micro payments-based monetisation strategy led the audio series startup Pocket FM post a 75x increase in revenue over the past 24 months and a 9x increase in paying users.

Micro transactions mean that there’s no fixed monthly or annual charge which users need to pay for the app. Instead payment is linked to usage after a point.

For instance, Pocket FM offers a limited number of free episodes per audio series every 24 hours and charges for binge-listening and accessing more episodes. Additionally, it offers a pay-per-episode model, giving listeners the flexibility to pay for what they consume.