Google’s messaging on iPhones: Brands eye wider reach, revenues

Google’s rich communication services messaging (RCS) platform in iPhones will increase the reach for brands to engage with their consumers. It will also enhance the revenues of telecom operators and communication platforms as a service (CPaaS) players such as Route Mobile, Tanla Platforms, Sinch, Gupshup-owned Dotgo, Infobip, among others.

At the recently concluded Worldwide Developers Conference, Apple said that the iOS 18 will support RCS. Once implemented, this will open up scope for brands such as AJio, HDFC Bank, Mamearth, Cars24, JioGames, among many others across different sectors to tap 35 million iPhone devices in the country.