EU’s new AI rules ignite battle over data transparency

A new set of laws governing the use of artificial intelligence (AI) in the European Union will force companies to be more transparent about the data used to train their systems, prying open one of the industry’s most closely guarded secrets.

In the 18 months since Microsoft-backed OpenAI unveiled ChatGPT to the public, there has been a surge of public engagement and investment in generative AI, a set of applications that can be used to rapidly produce text, images, and audio content.