Consumer brands need to specifically make ad assets for short-form videos: Meta

As platforms like Meta are set to command a lion’s share in advertising revenue, a report by Nielsen released on Tuesday found that consumer brands advertising on Meta command a significantly higher return on investments in comparison to traditional media channels.

According to Nielsen, between 2022-23 incremental revenue per rupee invested for traditional channels like television was 0.65 rupees, this ROI metric was nearly double at ₹1.76 for Meta.