Can Apple rescue the Vision Pro?
By
Binu Mathew
When I first got my hands on an Apple Vision Pro early this year, it felt like magic.
I loved the $3,500 “spatial computing” headset, even though I couldn’t really figure out what it was for. For weeks, I took it everywhere, enduring judgmental glares (or were they jealous stares?) from colleagues at the office, strangers at coffee shops and fellow passengers on airplanes. I even used the Vision Pro in the back seat of a self-driving Waymo car, which I believe qualifies me for some kind of “Mr. San Francisco” award.