The AI iPhone is here, and Apple calls it ‘personal intelligence’
By
Binu Mathew
During its annual developers’ conference, Apple answered a burning question that had previously received a vague response: “What is an AI smartphone?” We don’t know the industry’s definition of that term, but as of Monday, things seem a little clearer regarding what Apple meant by incorporating GenAI into the iPhone, the world’s most popular smartphone. While in most ways the move was predictable, Apple has today made non-AI smartphones obsolete, whether you admit it or not.