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    ITNewspapersThe Economic Times

    Indians get hooked on 10-minute grocery apps, squeezing small retailers

    Mathew C S
    By Mathew C SJune 12, 2024

    In a middle-class suburb of Mumbai, workers at SoftBank-backed Swiggy’s grocery warehouse race against time to deliver orders within 10 minutes. Their speed is tracked by the seconds on a screen that flashes red warnings for slowness.

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