Digital platforms are now a crucial pillar for FMCG cos to advertise: Meta

Digital platforms are a crucial pillar in driving brand imagery, equity, and higher return on investment across categories in the fast-moving consumer goods space, according to a report by Nielsen and Kantar.

Commissioned by Meta and Nielsen’s, the report showed that RoI (Return on Investment) which is the incremental revenue generated per Rupee invested is 1.42 for digital mediums vis-a-vis 0.95 non-digital mediums.

Within this, the RoI from Meta is 1.76 for every rupee invested, the social media giant said in its release.